Who We Are:

Randy Alvarez founded The Wellness Hour Show and Video Production Company in 1998. The Wellness Hour Advertising Agency was established two years later, in 2000. Currently, he serves as the creative director and CEO of the advertising agency, and he’s the show host of the news program. Today, we are one of the fastest-growing healthcare advertising agencies in the U.S.

What We Do:

We specialize in education marketing, aiming to drive new qualified patients to doctors' practices through both long-form television and online advertising platforms.

How We Do It:

One of two ways - 30-minute Television Programming or Digital Marketing.

The Television News Platform

Each week, our 30 minute health news program airs on cable, network, and satellite television in more than 90 million homes across the United States and Canada. The show highlights some of the nation's leading medical doctors, dentists, and other licensed healthcare practitioners. Alvarez has directed and produced more than 3,900 educational videos since 1998.

The Digital Marketing

We use digital channels such as Google, specialty websites, search engines, and mobile apps. Additionally, we employ various distribution formats like social media video and sponsored content to educate patients about the latest health news and information. We have been early adopters in combining human intelligence, artificial intelligence, and machine learning to create educational ad campaigns that help doctors deliver their healthcare message to the public.

Two Simple Steps to Get Started:

Fill Out Our Web Form: Let us know your specialty and website by filling out our simple web form.

Connect with our team via a telephone call to discuss your needs and how we can assist you further. You will be contacted by us within 48 hours.

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What’s the difference between a Creative Advertising Agency and a traditional advertising Agency? 

    • Focused on Media Buying: Primarily handles ad placement and media buying—placing ads on Google, Facebook, etc. Their focus is more on driving traffic to the client’s site.

    • Limited Engagement: Often their role ends once the ads are live. They typically don't manage the landing page experience or customer journey after the click.

    • Less Customization: They may use more standardized templates and strategies, with less focus on building creative assets tailored to specific target audiences.

    • It’s Holistic, Strategy-Driven: The Wellness Hour Focuses on creating a full, tailored experience for the target audience. This includes not just ad placements but crafting compelling, personalized messaging, design, and user journeys that resonate with the brand's identity.

    • We offer End-to-End Services: We handle every part of the advertising funnel, from designing landing pages and websites to implementing tracking systems. The goal is to influence consumer behavior at every touchpoint.

    • It’s Data-Informed Creativity: What that means is, we combine data analysis (like tracking and performance metrics) with creative elements (like design, copywriting, and storytelling) to craft engaging campaigns that convert visitors into customers.

    • We focus on Brand Development: Emphasizing long-term brand-building and creating an emotional connection with potential clients, in addition to driving conversions.